"Realtors® Add Real Value" campaign series
This campaign includes the following series of messages and will be featured on billboards, transit, digital ads, radio and in print.
“See It All Through” series:
Points out the numerous details managed under the watchful eye of a buyer’s agent and a listing agent. This series will continue to evolve by changing out the descriptions of the roles and responsibilities of Realtors®.
“Details” series
Demonstrates the multiple details juggled by a buyer’s agent and a listing agent. This series will continue to evolve by changing out the descriptions of the roles and responsibilities of Realtors®.
“Buyer’s Agent/New Construction” series
Specifically conveys the value of having buyer’s agent representation when considering new home construction.
“Many Reasons” series
Educates buyers and sellers on the many reasons to work with a Realtor®.
“Realtors® and MLS Tools” series
Demonstrates how Realtors® have valuable access to various resources and tools in Canopy MLS.